Feature.fm is one of the most complete link platforms in music — bio links, release links, pre-saves, tour links, podcast links and a serious analytics layer, priced by how much of that data you get to keep. Playloudr is narrower and deeper: the release campaign is the unit of work, and the link is one part of it. Which one fits depends on whether you need more kinds of link, or more connection between the links you already make.
What each product is actually built around
Feature.fm is a link platform in the fullest sense. Its own site lists Artist Bio Links, Release Links, Pre-Save Links, Future Save, Contest & Unlock Pages, Tour and Event Links, Podcast Links and Short Links — one tool for every URL an artist shares, with fan data collection and retargeting behind all of it. If it can be linked, Feature.fm has a page type for it.
Playloudr is a release hub. The unit of work is a campaign: a smart link, a pre-save before release day, a promo gate if you have something to trade for an email, a public artist front page, and a campaign planner holding the rollout — links, posts and dates — on one calendar. Fewer page types, more connection between them.
The short version: Feature.fm gives you more kinds of link. Playloudr ties the links you make to the release they belong to, and to the fan record behind them.
Feature-by-feature comparison
| Playloudr | Feature.fm | |
|---|---|---|
| Smart / release links | Yes — paste one Spotify or Songlink URL, the rest fill in | Yes — Release Links, advertised as unlimited on every plan including free |
| Pre-saves | Spotify and Apple Music, delivered on release day | Yes — 1 service on the free plan, 3 on Basic, all services on Artist and above |
| Auto-save of all future releases | Yes — a standing "lifetime fan" subscription, artist scanned hourly | Yes — branded "Future Save" |
| Link-in-bio / artist page | Yes — a front page at playloudr.com/yourname that collects your live campaigns automatically | Yes — Artist Bio Links |
| Tour, event and podcast links | No | Yes — dedicated page types |
| Short links for arbitrary URLs | No | Yes |
| Reward gates | Yes — promo gates verifying an email sign-up or an existing pre-save | Yes — Contest & Unlock Pages, rewarding fans for actions |
| Release planning calendar | Yes — Campaigns hold links, pre-saves, posts and dates per release | Not something we could confirm |
| Social post scheduling | Yes — release content for Instagram, TikTok, YouTube, Facebook and Threads, tied to the release | Not something we could confirm |
| Fan CRM | Yes — per-fan profile and timeline, Klaviyo sync | Yes — Fan Base Management, syncing fan data across services |
| Analytics retention | Not metered by plan | Metered: 7 days free, 28 days Basic, 90 days Artist, lifetime on Pro Artist |
| Email access | All fan emails are yours on every plan — export anytime | Capped per link by plan: 50 on free and Basic, 200 on Artist, unlimited on Pro Artist |
| Retargeting pixels | Meta Pixel and Conversions API on public pages | Yes — 1 pixel on Basic, 2 on Artist, unlimited on Pro Artist |
| Custom domains | No — pages live at playloudr.com/yourname | Yes — 1 custom domain and 1 sub-domain on Artist and above |
| A/B conversion experiments on a link | Yes | Not something we could confirm |
| Meta ads campaign tools | Yes — plan and track Facebook and Instagram ads against a release | Not something we could confirm on the current site |
Feature.fm details taken from feature.fm and feature.fm/pricing/artist, last checked August 2026. "Not something we could confirm" means exactly that — it is not a claim the feature is missing. Both products ship changes often, so check anything that would decide it for you.
Where Feature.fm is genuinely better
Some of these are not close, and pretending otherwise would waste your time.
Breadth of link types. Tour and event links, podcast links, short links for any URL — Playloudr has no equivalent for any of these. If you gig regularly or run a podcast alongside your music, Feature.fm covers surfaces Playloudr simply does not.
Custom domains. On Feature.fm's Artist plan your links can live on your own domain. Playloudr pages live at playloudr.com/yourname, full stop. If white-labelling matters to you or your label, that is a real difference.
Retargeting depth. Feature.fm has built for ad retargeting across its whole product for years, with per-plan pixel allowances and audience tooling. Playloudr fires Meta Pixel and Conversions API events on its public pages, which covers the common case — but Feature.fm treats retargeting as a first-class product.
Pre-save service coverage. Playloudr pre-saves cover Spotify and Apple Music. Feature.fm advertises "all pre-save services" from its Artist plan up, which is broader if your listeners live on Deezer or Amazon Music.
Where Playloudr is the stronger fit
Playloudr's case is not more page types. It is that the release, rather than the link, is the thing being managed.
- The whole rollout on one calendar. A Campaign holds the pre-save, the smart link, the gate, the posts and the dates for a release — one object, not five URLs and a spreadsheet.
- Your data is not metered. Feature.fm's free plan keeps 7 days of insights and its $8 plan keeps 28; lifetime data starts at $39 a month. Playloudr does not sell your own numbers back to you in retention windows.
- Fan emails are yours on every plan. No 50-per-link caps — every email a fan gives you is visible and exportable from day one.
- A per-fan timeline. Sign-ups, pre-saves and unlocks land on one fan record, with Klaviyo sync if that is where your email lives.
- Social content scheduling in the same place. Plan the posts that promote a release next to the release itself, for Instagram, TikTok, YouTube, Facebook and Threads.
- Conversion experiments. A/B a link and let the result pick the winner.
Feature.fm meters how much of your own data you keep. That single pricing decision is the clearest difference between the two products.
Pricing, at the time of checking
| Playloudr | Feature.fm | |
|---|---|---|
| Free tier | Free plan — one artist, up to five active campaigns, analytics not time-capped | Free plan — unlimited links, 1 pre-save service, 7-day insight data |
| Entry paid tier | One paid tier, Artist — see pricing | Basic Artist $8/mo — 3 pre-save services, 28-day data, 1 pixel |
| Mid tier | Not applicable — one paid tier | Artist $19/mo — all pre-save services, 90-day data, custom domain |
| Top tier | Not applicable | Pro Artist $39/mo — lifetime data, unlimited pixels and email access |
| Trial | 14-day Artist trial, no card required | 7-day free trial on paid plans |
Feature.fm figures are US dollars taken from feature.fm/pricing/artist, last checked August 2026, quoted as advertised at the time of checking. Pricing changes — confirm both before you commit.
Which one should you choose
Most of this decision comes down to one question: do you need one tool for every link you share, or one place where a release — its links, posts, fans and numbers — stays connected?
Choose Feature.fm if
You need link types beyond releases — tours, podcasts, arbitrary short links. You want your pages on your own domain. You run serious retargeting and want per-plan pixel management and deep audience tooling. Or you need pre-saves on services beyond Spotify and Apple Music. It is a mature, well-built platform, and on those axes it is ahead.
Choose Playloudr if
You release music on a schedule and want the campaign — pre-save, link, gate, posts, dates — managed as one thing rather than assembled from parts. You want your analytics and fan emails un-metered from the first day of the free plan. You care about the fan record afterwards: who signed up, what they did, and getting that into your email tool. Or you want release-day social posts planned in the same place as the release.
Still working out what these tools do at all? How Playloudr works, what a smart link is and the release checklist are better starting points than either pricing page.
Using both is a legitimate answer
Nothing conflicts. An artist keeping tour links and a bio link on Feature.fm while running release campaigns, pre-saves and fan records on Playloudr is using each tool for what it is best at — and both free tiers make the experiment cost nothing.